To stay ahead of the curve, it’s important to keep up with the latest trends. Here are some of the biggest trends in ecommerce SEO this year and what we can expect to see in the future.
It’s no secret that ecommerce SEO is becoming increasingly competitive. With more and more businesses realizing the importance of organic traffic, the stakes are getting higher every day.
But if you’re an ecommerce SEO with a small or medium-sized business, you’re probably wondering where you fit in this rapidly changing industry. After all, large companies can afford to hire dozens of people for their ecommerce teams, whereas small businesses are forced to rely on in-house talent and a handful of consultants to help them compete.
This has led to a race for the top of the ecommerce rankings, with some companies spending hundreds of thousands of dollars on buzzword-laden marketing campaigns, large-scale PPC ads, and other strategies designed to get their products in front of as many potential buyers as possible.
And while these efforts have certainly helped a few businesses reach the top of the rankings, they have also led to a significant decline in the number of small businesses that actually make it to the top of the rankings.
SEO will continue to be an important part of any digital marketing strategy for Shopify stores
Over the years, SEO has become an important part of any digital marketing strategy for Shopify stores. Not only does it help drive organic traffic to your store, but it also helps you rank higher in search results than your competitors. This allows potential customers to find your store when they’re looking for products that meet their needs, which in turn generates additional sales. Even though SEO has become an integral part of any ecommerce strategy, it’s still an evolving field, which means
1. The Rise of Voice Search
The popularity of smart speakers like Amazon Echo and Google Home has led to a surge in voice search. Instead of just using the traditional “Google it” or “ask Alexa” when trying to find information, consumers are now using their voice to conduct a variety of searches.
This has the potential to significantly increase the number of people who are using voice search, which in turn will lead to even more people conducting voice searches when attempting to find information about a product or service. This has the potential to significantly increase the number of people who are using voice search, which in turn will lead to even more people conducting voice searches when attempting to find information about a product or service. This trend presents a new challenge for ecommerce businesses. Since voice search is still in its early stages, there aren’t a lot of best practices yet.
To optimize for voice search, start by making sure your website is mobile-friendly. This is essential since most voice searches are done on mobile devices. In addition, focus on long-tail keywords since these are more likely to be used in voice searches. For example, instead of optimizing for “shoes,” optimize for “women’s running shoes.”
2. The Importance of User Intent
In the past, a lot of SEO was focused on cramming as many keywords into content as possible. However, this is no longer effective. These days, Google is much better at understanding user intent, so businesses need to optimize their content accordingly.
To do this, start by understanding what your target customers are looking for. What kind of information are they trying to find? What kind of products are they interested in? Once you have a good understanding of your target audience, you can create content that meets their needs.
This will not only help you rank higher in search results, but it will also help you convert more visitors into customers.
3. The Rise of Visual Search
One of the biggest trends in ecommerce SEO this year is the rise of visual search. Thanks to advancements in technology, consumers are now able to search for products and services using images.
This has the potential to significantly increase the number of people who are using visual search, which in turn will lead to even more people conducting visual searches when trying to find information about a product or service.
This has the potential to significantly increase the number of people who are using visual search, which in turn will lead to even more people conducting visual searches when trying to find information about a product or service.
Furthermore, this is a trend that is here to stay and will most likely continue to grow in the years to come. The fact that consumers are now able to conduct visual searches on the products and services they are interested is becoming a key differentiator in the ecommerce SEO industry.
In order to make sure your site is optimized for visual search, you need to make sure to use proper keywords in your image alt tags.
4. The importance of link building will remain
While link building might seem like a thing of the past, it is still one of the most important aspects of SEO. First of all, having external websites linking to your site, is a great sign of trust and relevancy, that Google use to rank your site.
Search engines are looking for connections between pages of your site and external sites. Links from the outside sites bring in visitors, and those visitors may become loyal customers. Furthermore, the more relevant links you have, the more likely you are to rank higher in search results.
5. The use of artificial intelligence in SEO will become more common in the years to come
In recent years, the use of artificial intelligence in SEO has become more commonplace. While this has been a slow development over the years, it’s likely that AI-powered search will become more and more common in the coming years.
The reason for that is mainly due to the fact that AI-powered search engines have developed to the point where they can actually understand human language and human thought. This is a huge leap forward for the quality of the content that is being produced by the AI, making it hard to differentiate between human-written content and content written by machines.
As a Shopify merchant, you should consider if AI content is something that could use in your business and how you can benefit from it.
6. The focus on local SEO will continue to grow
Local SEO is here to stay. While local search has been around for decades, it is only now becoming a bigger focus for merchants because of the improved ability of search engines to understand the language and intent of search queries.
Many merchants, local or online, are beginning to realize the significant opportunities that this new focus creates for their businesses. As a result, the focus on local SEO will continue to grow as more and more merchants begin to realize the benefits.
For you as a merchant this means that you need to make sure that your store is listed in the local search and that you are optimizing your store for local SEO.
7. The focus on mobile-first SEO will continue to increase
Over the next year, we’re going to see a continued focus on mobile-first SEO. There is a new wave of mobile keyword research tools out there that are making it easy for keyword research to become more mobile-centric.
Current web searches are dominated by smartphones and other mobile devices. To put it another way, if you want to rank well in search engines, you better make sure your site is well presented and loading fast when viewed on a mobile device.
As more people search on their phones, the demand for mobile-friendly content will increase and they will be more likely to click and convert on your store’s mobile page. This is crucial, as mobile traffic makes up nearly 90% of the average online sales funnel, according to Google.
As more and more merchants focus on mobile first, they will need to optimize their store to be viewed primarily on mobile, including the indexing and ranking of their mobile search listings.
While many people are focused on improving their digital presence through traditional SEO methods, optimizing for other devices, especially mobile devices, is an equally important strategy for driving organic traffic to your website and boosting your search rankings.
If you’re operating a website or store, it can be challenging to prioritize both your mobile and desktop sites simultaneously. Web crawlers follow links, so having a mobile-friendly website can help improve your search engine rankings, which can lead to more traffic and conversions.
