We’ve been listening to your feedback and are aware that some of you are facing an error in Google Search Console, or Google’s Rich Results Test that reads “Duplicate Field: ‘Brand’.” We understand how critical it is to maintain a clean and error-free Google Search Console for your website’s SEO performance.
But don’t worry, you’re not alone, and the good news is that there’s a simple fix. This blog post will walk you through what JSON-LD is, explain the “Duplicate Field: ‘Brand’” error, and most importantly, guide you step-by-step on how to resolve it. So, let’s dive in!
What is JSON-LD?
JSON-LD might sound like tech jargon, but it’s basically a tool that helps Google understand what your Shopify product page is all about. Imagine you’re selling a pair of running shoes. JSON-LD tells Google, “Hey, this is a pair of shoes, they are running shoes, they cost this much, and hey, look, they have excellent reviews!”
Why does this matter? Because when Google knows more about your product, it can show extra details directly in the search results—like your star ratings, price, or even stock status. These extra details catch the eye and make it more likely that someone will click on your product. So, having JSON-LD set up properly on your Shopify page is a real win for attracting more customers.
The Error: Duplicate Field “Brand”
So, you’ve set up JSON-LD to make your Shopify product pages more appealing in search results, but now you’re seeing an error in your Google Search Console that says “Duplicate Field: ‘Brand’.” What’s happening here?
This error crops up when there are two conflicting pieces of JSON-LD code on your product page, both trying to define the “Brand” field. It’s like having two chefs in a kitchen who are both trying to make the same dish but in slightly different ways; Google gets confused about which one to consider.
The source of the extra JSON-LD code could be the Shopify theme you’re using, or perhaps another app you’ve installed. The key takeaway here is that Google doesn’t like duplicate information, and this error needs to be addressed to keep your SEO in top shape.
Simple Steps to Fixing the Error
If you’re facing the “Duplicate Field: ‘Brand’” error, don’t fret! Fixing it is a straightforward process, and here’s how you can do it using Strong SEO:
- Log in to your Shopify account and go to the admin panel.
- Under the Sales Channels section, click on “Online Store.” You’ll see your active theme displayed; click the “Customize” button next to it.
- Click App Embeds on the left sidebar of your theme editor.
- Click the dropdown arrow next to “Add JSON-LD (Strong SEO).”
- Select the option that says “Remove Duplicate JSON-LD From Other Apps.”
- Hit the “Save” button to apply the changes.
And there you have it! These simple steps should eliminate the “Duplicate Field: ‘Brand’” error from your Google Search Console.
How to Test if the Error is Fixed
After you’ve completed the steps, it’s essential to confirm that the error is truly resolved. The best way to do this is by using Google’s Rich Results Test. Simply enter the URL of one of your product pages and run the test. If everything is set up correctly, you should no longer see the “Duplicate Field: ‘Brand’” error.
It’s always good to double-check, as this ensures that your Shopify product pages are in the clear and you’re fully leveraging the SEO benefits of JSON-LD.
